Lotame Matches Ads to Social Networkers
(GigaOM) The web isn’t based around topics anymore. On an increasing number of web pages, it’s hard to align content along a tidy vertical and sell ads against it. Social networks, especially, are full of users chatting, musing, and relating to one another – and rarely does that conversation confine itself to a sellable topic like travel or plasma displays.
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29 Nov
