Respectance.com

I was listening to a great show on the radio yesterday. It was about focussed advertising. I was astounded to hear that a full 17% of Nintendo Wii players are over 50. The show spoke of grouping target audiences by ‘tribe’ rather than by demographic. I couldn’t agree more with this presumption. A 50 year old Wii player and a 20 year old player likely have a lot in common. Boomers form a huge part of our membership base.

I wish that we could speak with each of you personally to find out what you need from a social networking site like ours.

So here we are with Respectance and Picalily. We’ve been listening to what you’ve wanted so far. We hope we’ve packaged it in a way that’s easy and fun to use. Your big requests were - to be able to put “it” out there for yourself, privacy controls, and content control. You control who you link to, how you portray yourself. What stories you want to tell everyone, what stories you tell only to yourself. You can upload your own music, photos, videos. Do your blogging. Use it, and then answer me a question (yes this is targeted advertising!).

Is there anything else that you’d like to see on the site? Is there something/anything you think could use improvement? What do you think of what we are doing now? Really, we want to hear it all. The good, and the bad the things you think need improving.

Thanks for your input!

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Posted by Todd Wilkinson

22 Apr